[et_pb_section fb_built=”1″ admin_label=”Secci\u00f3n” _builder_version=”4.17.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” width_last_edited=”off|desktop” max_width_last_edited=”off|desktop” custom_padding=”0px||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”100%” custom_padding=”0px|||||” custom_padding_tablet=”|60px||60px|false|true” custom_padding_phone=”|40px||40px|false|true” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” width=”100%” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
Some cities are known for their monuments, others for their gastronomy, and some for a tradition that has become part of their very identity. Reus belongs to this last group. Talking about the city means talking about <\/span>Modernism, trade and culture<\/span><\/b>, but also about a drink that has been closely linked to its streets for generations: <\/span>vermouth<\/span><\/b>. And few places allow visitors to understand this connection as well as the <\/span>Museu del Vermut de Reus<\/span><\/b>.<\/span>\u00a0<\/span><\/p>\n Located on <\/span>carrer de Vallroquetes<\/span><\/b>, right in the city centre, the museum houses an extensive collection of objects related to the history and culture of vermouth. Bottles, posters, labels, documents and other advertising materials reveal how this drink evolved from being part of an important industrial activity into one of Reus’s most distinctive gastronomic symbols. The visit also takes place in a setting that combines <\/span>heritage, dining and local tradition<\/span><\/b>.<\/span>\u00a0<\/span><\/p>\n You can <\/span>book your transfer<\/span><\/b> to <\/span>Reus<\/span><\/b> with<\/span> ShuttletoSun<\/span><\/a>. The<\/span> shared transfer services<\/span><\/a> and <\/span>private transfer services<\/span><\/a>, both affordable and sustainable, allow you to travel to <\/span>Reus<\/span><\/b> from <\/span>Barcelona Airport<\/span><\/b>, <\/span>Barcelona Port<\/span><\/b>, <\/span>Girona Airport<\/span><\/b>, <\/span>Reus Airport<\/span><\/b> and <\/span>Camp de Tarragona AVE train station<\/span><\/b>.<\/span>\u00a0<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” custom_padding_last_edited=”on|desktop” _builder_version=”4.16″ _module_preset=”default” width=”100%” min_height=”181.1px” custom_margin=”|auto|-87px|auto|false|false” custom_padding=”0px||0px||true|false” custom_padding_tablet=”0px|60px|30px|60px|false|true” custom_padding_phone=”|40px||40px|false|true” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” width=”100%” custom_margin=”||||false|false” custom_padding=”0px|0px|1px|0px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n The <\/span>Museu del Vermut<\/span><\/b> is not simply a space dedicated to displaying old bottles. It is a <\/span>museum-restaurant housed in a building of heritage interest<\/span><\/b> that offers an insight into the history of vermouth from a perspective closely connected to the city.<\/span>\u00a0<\/span><\/p>\n The building at <\/span>number 7 carrer de Vallroquetes<\/span><\/b> was constructed in <\/span>1918<\/span><\/b> according to a project by architect <\/span>Pere Caselles i Tarrats<\/span><\/b>. Originally associated with industrial and residential activity, it later housed the <\/span>Rius Gatell factory<\/span><\/b>. Its architecture retains characteristic elements of the industrial architecture of the period, such as the large arches on the fa\u00e7ade, diamond-shaped ornamental details and circular reliefs.<\/span>\u00a0<\/span><\/p>\n This architectural setting adds another dimension to the visit. Visitors do not simply enter an exhibition, but a space that is also part of the <\/span>urban history of Reus<\/span><\/b>. In fact, the City Council includes the building as part of the city’s <\/span>Modernist Route<\/span><\/b>.<\/span><\/p>\n One of the museum’s main attractions is its collection, created from <\/span><\/span>Joan T\u00e0pias’s passion for vermouth culture<\/span><\/span> and for the objects that tell the story of its evolution.<\/span><\/span><\/span><\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/www.shuttletosun.com\/blog\/wp-content\/uploads\/2026\/09\/10.09-Museu-del-Vermut-de-Reus-un-viaje-por-la-historia-del-vermut.png” alt=”Museu del Vermut de Reus: A Journey Through the History of Vermouth” title_text=”Museu del Vermut de Reus: A Journey Through the History of Vermouth” force_fullwidth=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.5″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”100%” min_height=”295px” custom_margin=”6px|auto||auto||” custom_padding=”0px|||||” custom_padding_tablet=”|60px||60px|false|true” custom_padding_phone=”|40px||40px|false|true” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” width=”100%” min_height=”171px” custom_margin=”87px||||false|false” custom_padding=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n The collection contains <\/span>more than 6,000 pieces<\/span><\/b> related to this drink. These include bottles, advertising posters, labels, glasses, bottle caps, invoices, delivery notes and other materials that show how brands used design and advertising to differentiate themselves and build their identity.<\/span>\u00a0<\/span><\/p>\n The bottles have a particularly prominent role, not only because of their age, but also because of the variety of shapes, labels and designs. To understand the importance of this <\/span>material<\/span><\/b>, it is worth remembering that the history of vermouth is also a history of advertising and popular culture: for decades, brands used posters, packaging and graphic advertising to associate their products with particular lifestyles.<\/span>\u00a0<\/span><\/p>\n For this reason, exploring the collection is interesting even for those who are not great vermouth enthusiasts. Through these objects, visitors can follow the <\/span>evolution of an industry<\/span><\/b> while also discovering how tastes, aesthetics and ways of consuming this drink have changed over time.<\/span>\u00a0<\/span><\/p>\n Remember that you can book your transfer to <\/span>Reus<\/span><\/b> with <\/span>ShuttletoSun<\/span><\/a>. The <\/span>shared transfer services<\/span><\/a> and<\/span> private transfer services<\/span><\/a>, both affordable and sustainable, allow you to travel to <\/span>Reus<\/span><\/b> from <\/span>Barcelona Airport<\/span><\/b>, <\/span>Barcelona Port<\/span><\/b>, <\/span>Girona Airport<\/span><\/b>, <\/span>Reus Airport<\/span><\/b> and <\/span>Camp de Tarragona AVE train station.<\/span><\/b><\/p>\n <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”100%” custom_margin=”|auto|-89px|auto||” custom_padding=”0px|||||” custom_padding_tablet=”|60px||60px|false|true” custom_padding_phone=”|40px||40px|false|true” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/www.shuttletosun.com\/blog\/wp-content\/uploads\/2026\/09\/10.09-Museu-del-Vermut-de-Reus-un-viaje-por-la-historia-del-vermut-2.png” alt=”Museu del Vermut de Reus: A Journey Through the History of Vermouth ” title_text=”Museu del Vermut de Reus: A Journey Through the History of Vermouth ” force_fullwidth=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.5″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” width=”100%” custom_margin=”-33px||-81px||false|false” custom_padding=”37px||2px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n <\/span><\/p>\n The connection between <\/span>Reus and vermouth<\/span><\/b> is not a recent trend. The city has a long tradition linked to the production and commercialisation of beverages, as part of a <\/span>wine-growing and spirits industry<\/span><\/b> that was of enormous economic importance. Turisme de Reus explains that this tradition helped consolidate the well-known expression <\/span>\u201cReus-Paris-London\u201d<\/span><\/b> and turned the city into one of the area’s major commercial centres.<\/span>\u00a0<\/span><\/p>\n During the <\/span>19th century and the beginning of the 20th century<\/span><\/b>, vermouth production became particularly important. The city was home to numerous wineries and brands, while the product gradually became part of everyday life. This tradition gave rise to a culture that can still be experienced today in <\/span>vermouth bars, restaurants and venues dedicated to this drink<\/span><\/b>.<\/span>\u00a0<\/span><\/p>\n However, the story does not end at the museum. The city itself allows visitors to continue exploring other places connected to vermouth, such as the <\/span>former Vermut Rofes factory<\/span><\/b> or the <\/span>Estaci\u00f3 Enol\u00f2gica<\/span><\/b>. The latter was also designed by Pere Caselles and is linked to the wine-growing history of Reus. Today, it houses the <\/span>Casa del Vermut i del Vi<\/span><\/b>, a space dedicated to promoting the city’s vermouth-making tradition.<\/span>\u00a0<\/span><\/p>\n <\/span><\/p>\n <\/p>\n <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” width=”100%” custom_padding=”0px||0px|||” custom_padding_tablet=”|60px||60px|false|true” custom_padding_phone=”|40px||40px|false|true” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” width=”100%” min_height=”97.6px” custom_margin=”23px||-110px||false|false” custom_padding=”||18px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n One of the particularities of the <\/span>Museu del Vermut<\/span><\/b> is that the experience continues beyond the exhibition. The venue also operates as a <\/span>restaurant and vermouth bar<\/span><\/b>, allowing visitors to combine the museum visit with the traditional aperitif.<\/span>\u00a0<\/span><\/p>\n In Reus, vermouth is understood as more than just a drink. It is part of a <\/span>social ritual<\/span><\/b> associated with sitting down, chatting and enjoying a drink accompanied by something to eat. Turisme de Reus specifically highlights the importance of this tradition in the squares and establishments of the historic centre, particularly around <\/span>pla\u00e7a del Mercadal<\/span><\/b>What is the <\/span>Museu<\/span> del <\/span>Vermut<\/span> de Reus?<\/span><\/span>\u00a0<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/strong><\/h2>\n
The <\/span>Museu<\/span> del <\/span>Vermut’s<\/span> extensive collection<\/span><\/span>\u00a0<\/span><\/strong><\/h2>\n
Why is Reus known as the capital of vermouth?<\/span><\/span>\u00a0<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/strong><\/h2>\n
A visit that can also be enjoyed at the table<\/span><\/span>\u00a0<\/span><\/strong><\/h2>\n